Sony held its annual press conference today at E3 in Los Angeles, Calif., and stunned everyone by announcing yet more super cool technologies no one can afford and weird controllers few care about.

While languishing in last place in the three-horse-race that is the console war with Nintendo's Wii and Microsoft's Xbox 360, Sony's PlayStation3 has nonetheless enjoyed an appreciable sales surge since its price dropped last fall. Sony asserts it will ride this wave by introducing new products and services, including stereoscopic 3D gaming few people are equipped to view and a new motion-sensing controller bundle that has Rube Goldberg written all over it.

Sony claims the aptly powerful PlayStation3 will be capable of delivering 3D video - i.e. movies and games specifically formatted to deliver 3D imagery - after a firmware upgrade, and touted titles in the works that will take advantage of the technology. This touting includes reworkings of MLB 10 The Show and the Sly Collection, and future games like Gran Turismo 5 and Ghost Recon: Future Soldier. Unfortunately, Sony downplayed the fact the users will need a 3D HDTV and 3D glasses in order to take advantage of the stereoscopic technology - consumer electronics devices that currently start at US$2500.00 - and that most of the forthcoming 3D enabled games don't have an actual release date; they are works in progress, not actual 3D games you can buy.

Sony also announced that on September 19, 2010 it will release a PlayStation Move bundle comprised of a PlayStation Move motion controller (which looks and apparently acts suspiciously like a Wii Remote & Nunchuck controller rig except with a motion-capture ping pong ball on top), a PlayStationEye camera (which captures the motion of the ping pong ball), a Sports Champions game disc (a Wii Sports knock-off) and PlayStation Move demo disc for $99.99 (RRP). Alternately, a PlayStation 3 Sports Champion Move Bundle will also be available, which includes all that plus an actual PlayStation3 console for $399.99.

Some 15 PlayStation Move games were also announced to the thunderous chirp of crickets.

In a moment of clarity, Sony also took some time to recognize that the sales surging PlayStation3 also has some noteworthy functionality out of the box, that being a game player and entertainment hub.

New, Move-less, 3D-less games announced include Twisted Metal, Killzone 3, LittleBigPlanet 2, Final Fantasy XIV, Metal Gear Solid: Rising, and Disney Tron Evolution the Video Game.

Sony's free PlayStation Network, meanwhile, will soon incorporate a paid content model called PlayStation Plus, a $50-per-year subscription not unlike Xbox Live Gold from Microsoft, which Sony used to enjoy snickering about but seems to have woken up and smelled the revenue stream. PlayStation Plus features will include the likes of full game trials of select PlayStation3 titles as well as PSone and PS Classic games as downloads; custom themes, avatars and programming; discounts on select titles; and early access to unfinished, unreleased games.